https://aamt.com.au/president-announces-growth-initiatives-at-11th-annual-conference/?Secondly, the Board has also reviewed, evaluated and researched options to refresh our brand. They have resolved to bring forward a new, revitalised and relevant brand trading name of Massage and Myotherapy Australia that recognises the breadth and depth of our membership base across the span of qualification and skill. This process has been undertaken thoroughly and with professional input.??Together the new branding and the strengthened certification programs will not only enrich our organisation and make it more relevant in today?s world, but will offer our members both a higher industry profile and a stronger and more relevant educational acknowledgement,? Mr McCann said.""Oh yeah this also happened.......
And what the hell is this over emphasis on 'Myo's' all of a sudden. The AAMT website is now describing us Massage and Myo????? Can someone please explain WTF is going on? How the hell did this happen?Are they really that Melbourne centric not to see this?
Yes this is messy. I don't understand how one person can start a degree and then we have to trademark the name that individual chooses to use. Does that set a precedence for every course that an individual starts a course in?This is messy. Really messy. It seems half cocked at best.
From my understanding, two of the titles on the list relate to single degree courses, Clinical Myotherapy at SSNT, and Musculoskeletal Therapy at Endeavour. The Endeavour course has changed its name to Myotherapy, so they are practically trademarking a title that is legacy/superceded/grandfathered.It is not clear about what level of standard of certification would meet the title, as different levels of courses are available. If there is to be standards, then there should be a means to compare courses, and a means to replicate the same level of course delivery at different sites and course providers. I feel that this should be the main benefit of developing an industry standards roadmap.
Well thinking about all this, the intentions are what? Firstly trying to protect our professional name (like physio, chiro, osteo can as they are governed by an ACT hence legally bound. Except we will try and do this by trade marking names and then I guess try and stop people using those names via trademark law). Secondly trying to create a brand that we can hang our hat on.I don't mind this at all. Its what we desperately need. Protection of name, regulation of education accordingly and then ability to lobby all this formally.But that is where the good stuff stops. For instance, what will the organisation be called? Australian association of Myo, Soft Tissue, structural, Thai, Chinese, Clinical, Muscular Massagerer??Let Thai and Chinese Therapies have their own organisations. Honestly, how are they a part of ours? They are completely different professions. Can anyone remember a AAMT or AMT or IRMA or other conferences where Thai or Chinese philosophies were a major or even minor component? I can't. So why is AAMT involving them? And how would those professions like AAMT trade marking their name!!!!! We need to separate from those professions.You want to be seen as more professional, separate.And any 'modality' that is a pre conceived recipe, put it in the 'massage therapy' area. The rest can come under one single name. Having Myo and Clinical Myo is ridiculous. One man leaves a school, starts another one and slightly changes its name and we have to create a whole new profession out of it? Really? That's nonsensical. And the rest can fall into line as well. STT, Myo, Rem Massage can all jump under the one name. They are only separated by one or two subjects that can be done in workshops.They are not different philosophies. They can all get over themselves and amalgamate as they should. Doing a workshop on assessment or a new technique does not make you a different profession. AAMT has be strong on this and don't let minority groups that often start with one persons personal agenda, get in the way of unity.But then, if AAMT actually went to the profession before announcing this we might have some agreement. But they didn't. They just announced it. I wonder if this was a wicked ploy to just get the ball rolling? Or was it a show of dominance? Or are they just egotistical, arrogant? I would to know who was consulted. I haven't heard a single person say they were just yet. Not one.
They are titles or roles, not modalities. A myotherapist, for example, usually applies multiple treatment modalities, such as remedial techniques, dry needling and exercise therapy.I am not aware of therapists using titles such as Thai Therapist or Neuromuscular Therapist. Don?t therapists just use a generic title like Massage Therapist or Remedial Massage Therapist, and in their bio, they would list the specific modalities that they specialize in?Hence, the concept of trademarking titles is unnecessary.I am aware of made up titles such as spinologist and made-up industry such as neurospinology, but that is a different matter.Why omit Lomi Lomi practitioner from the list? or is this too much like Yoga practitioner? but isn?t Thai Massage also like Thai Yoga, in which case the Yoga aspect of the massage therapy cannot be regulated by a massage association?
And its useless trying to post anything controversial on their FB site as they moderate it to the point where it looks like a mutual appreciation society.Debate = DemocracyI think we still operate under that premise?
Well, i'm utterly confused to say the least.I don't know where to start in replying or commenting on this initiative by AAMT. Lets say: -At least they are doing something - What a crying shame they are trying to brand our profession while not involving our profession. I have spoken to numerous people in the last two days who have no idea about this. And that includes associations, long term large RTO's, large well established clinics. No consultation? Although it states there was extensive consultation. Really? - WTF is a structural therapist! Someone starts there on little version of RMT and we give it a whole professional entity! RMT, Myo, Clinical Myo, STT, MST,..they are all the same bloody thing for crying out loud! If you want the BRAND to try and educate the authorities and the public then get rid of the vagories!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!! ARRGGHHHHH!!!!!!!!!!!!!!!!!!!!!!!!! - Trade Marking? Really? Im really hoping they have consulted someone that has some form of legal education. Trade marking is very expensive, has to go to all sorts of lengths to get past, anyone can challenge, AND WHO THE #$^$#^$ is going to POLICE IT!!!!!!!!!!!!!!!!!!And that's just for starters..
So these are the initial questions I have emailed AAMT about for further clarification but I would love to hear your own concerns or thoughts on this given it has the potential to benefit or pose issue for us all. Has anybody from another association heard or inquired about their associations stance on this proposal? The parts in bold are mine - the normal text is copied from the information that AAMT has made available on there site at https://aamt.com.au/certification-2/ (I recommend you read it all in full so you can make your own infomred opinion) WHAT DOES CERTIFICATION PROVIDE?Certification provides:formal recognition of compliance with an industry Code of Ethics; conformity to a Best Practice Standard; and recognition of appropriate qualifications and skills pertaining to specific modalities of Massage **Do all major and most minor associations not already have a Code of Ethics and Practice Guidelines? AQF Framework and Nationally recognised training packages exist ? Why not collaboratively invest in developing accredited Lower level Certs that can be updated and offered for specialised areas rather than Trademarking. http://www.aqf.edu.au/aqf/in-detail/aqf-levels/ a transparent, consistent process of auditing and collecting industry data** If not adopted by all interested parties then the collected data from industry would be very weak in comparison to the industry as a whole.protection of practice for Accredited Therapists through international copyright and trademark**Creates an environment where every new idea or technique is Trademarked and licensed. More names more confusion but the same image of authenticity and quality to the average consumer who is none the wiser. And with multiple associations and skills that are shared across other professions such as Physio and Osteopathy who may not want to operate under the Trademark and Copyrighted Titles of Practice the consumer will possibly be confused even further as to what to be looking for. WHY SHOULD AAMT TAKE THIS ON?Most other Massage associations do not have the staff skills or resources to undertake this program. By taking a leadership role AAMT can:help all associations achieve the goal of consistent quality assurance.** So why not consult with all associations prior to the release of this information ? surely if all agreeable parties where to issue a joint release to their members it would be more widely accepted?HOW WILL THE ACCREDITATION SCHEME HELP TO DEVELOP THE SECTOR?Accreditation will improve the professionalism of qualified Therapists by:Improving the quality of education provided by Registered Training Organisations (RTOs) ** RTO?s are audited by ASQA for compliance to the national training packages they offer ? how will this help?creating a hierarchy of training and qualifications for professional development** This already exists ? Australian Qualifications Framework and AAMT have an education committee for CPE endorsement as do other associations. So what is so different?ensuring Therapists can provide services that respond to changing patient/market needs and requirements**Consumer trends are led by what the industry has to offer??. So why not build a better process nationally across all associations for therapist CPE. Given it is such a large common area for most associations who at the core have a lot of common ground, is it not possible to sit down and come to an agreed understanding of what minimum criteria must be met for CPE courses and then each association can stipulate additional measures that best reflect the needs of their membership? Creating a focus for clinical research relevant to specific modalities health policy, healthcare needs and thereby help to develop Massage services that command recognition for their clinical efficacy. **So with the 904 unique citations cited by the PHIR review about massage therapy there is obviously a lot to be narrowed down ? But do we really need Accredited titles to help guide research? Shouldn?t research be leading education frameworks, validating the new and improving upon the current theories and models that sit behind already existing approaches which most therapists have endless anecdotal evidence for their effectiveness? It seems that most associations have been working separately to build the same foundations. Why not collaborate resources and expertise? From Natural Therapies Overview Report Final with copyright 11 March.pdf http://www.health.gov.au/internet/main/publishing.nsf/Content/0E9129B3574FCA53CA257BF0001ACD11/$File/Natural%20Therapies%20Overview%20Report%20Final%20with%20copyright%2011%20March.pdfPage 108 / 188 Submissions received for massage therapySubmissions that were received and that related to massage therapy were evaluated to ensure that the evidence review considered all relevant evidence. Submissions were received for massage therapies from the following individuals and organisations:? Association of Massage Therapists (252 references)? Association of Remedial Masseurs (11 references)? Australian Acupuncture and Chinese Medicine Association Ltd (12 references)? Australian Association of Massage Therapists (33 references)? Australian Natural Therapists Association (56 references)? Australian Naturopathic Practitioners Association (432 references)? Australian Traditional Medicine Society (39 references)? Peter Berryman (0 references)? Friends of Science in Medicine (7 references)? Adam Hovav (0 references)? Institute of Registered Myotherapists of Australia (38 references)? Massage Association of Australia Ltd (1 reference)? National Institute of Complementary Medicine (81 references)? Society of Natural Therapists & Researchers Inc. (0 references)? Bernard Scully (0 references).Submissions that did not contain any references were not considered further.A total of 962 references were submitted to the NHMRC. After removal of duplicate citations(n = 58), 904 unique citations were reviewed ** There is also this gem over at AMT. http://www.amt.org.au/downloads/practice-resources/AMT-Classified-Research-January-2016.pdf From Natural Therapies Overview Report Final with copyright 11 March.pdfhttp://www.health.gov.au/internet/main/publishing.nsf/Content/0E9129B3574FCA53CA257BF0001ACD11/$File/Natural%20Therapies%20Overview%20Report%20Final%20with%20copyright%2011%20March.pdf Page 107 / 188 Implications for research In practice, massage therapists often combine various treatment modalities or techniques within a single session, and may also treat patients over longer periods of time than those assessed in an RCT. To allow for more firm and conclusive statements about the effectiveness of massage therapy for a particular clinical condition, more rigorous, multicentre, and well-designed clinical studies assessing the effectiveness of massage therapy for a particular patient population are required. RCTs need to combine treatment approaches so as to properly reflect the way that massage therapy is applied in practice. Also, there is little data about what constitutes an effective massage therapy session. Further research is required regarding optimal treatment parameters such as number of sessions or duration of sessions required, combined with longer term follow-up of patients to assess the long-term effectiveness of massage therapy. Similarly, further high-quality research is required that reflects the way that myotherapists use various touch and equipment-based interventions in practice, to enable the effectiveness of this therapy to be assessed ** So I still cannot work out how Trademarking and Copy writes on titles will help create a better focus for research? WHY CAN?T THE GOVERNMENT JUST REGULATE AND MAKE IT MANDATORY?It is extremely unlikely that any Government will make Certification a requirement under legislation.Self-regulation is the preferred model by Government and less involvement is likely to continue. This is evidenced by:no conclusive direction from the Government PHIR Review in regard to rebates**What does the PHIR Review in regard to rebates have to do government regulation? the reactive nature of the National Code of Conduct for Health Workers which is unlikely to redress the loopholes that enable unscrupulous Therapists to operate below the radar of current legislation and self‐regulation. ** I fail to see how this initiative would stop those Unscrupulous Therapists ? The bad eggs amongst the good that tick all of the boxes would still be able to acquire the very same certification. What is to stop them from advertising an additional service that is similar but is dishonest at heart? The only difference is that you would be spending money pursuing them in court on what would be a very difficult matter to dissect (unscrupulous therapists aren?t always idiots). And by being caught out a number of them could be managed under the National Code of Conduct for Health Workers or the legal system in the state or territory as applicable? What will chasing them in court do other than maybe bankrupt them???? but what is to stop them from operating ?backyard operator style? afterwards? It just seems like a process for the sake of looking like doing something ? yet achieving nothing of real significance for the profession or the general public. ARE OTHER MASSAGE ASSOCIATIONS GOING TO BE INVOLVED OR INCLUDED?Yes ? Some have been invited and we are in the process of sending invitations of involvement and support from many other Associations. ** Why have only some been invited and invitations to others still in the process? Why not invite everybody to the table for input? So you are what?..just hoping the others will follow along? What if they don?t ? so say I am a member of AAMT with a business and only half my staff are AAMT members and the others are from XYZ Association who are not on board?.. Suddenly with the same qualifications and training I am more valuable than they are? Have you thought how confusing that would be for the public or how damaging it could be to a business?By not having all interested parties at the table you are risking huge segregation within the overall profession and creating even more division when what we need is unity if we ever want to be taken seriously. Training and Career pathsThe Quality Assurance Standards offered by Certification detail a formal scheme and hierarchy of classification of knowledge, skills, procedures, and applications of Massage required to provide effective Massage treatments for a given condition. WILL THE SCHEME IMPROVE EDUCATION AND TRAINING PATHWAYS?Yes ? Certification capitalises on the new improved training requirements of the Australian Qualifications Framework (AQF) and new legislation introduced by the Federal Government during 2015, which regulates qualifications in Australia.All professional training courses run by Universities, TAFEs and Registered Training Organisations must comply with the AQF and ensure graduates achieve the level deemed necessary to achieve competency.** Fill in the blanks for me on how Certification will capitalise? DO I HAVE TO CHANGE THE SERVICES I OFFER?No ? Certification in itself does not require you to change what you are doing.If you are not Accredited you will not be able to use the recognised Titles of Practice that are Trademarked under the scheme.WHAT MODALITIES WILL BE ACCREDITED IN THE TRADEMARK STANDARD?Remedial Massage TherapistMyotherapistClinical MyotherapistSoft Tissue TherapistMusculoskeletal TherapistSports Massage TherapistManual Lymphatic DrainageNeuromuscular TherapistOncology TherapistPregnancy and Maternal Care TherapistInfant Care TherapistThai TherapistShiatsuChinese TherapistStructural Specialist.** Some of these modalities are practised by other professionals such as Physiotherapists, Occupational Therapists and Osteopaths to name but a few. So won?t these new titles be the minority? Or if you plan on stopping everybody else from using them won?t you be starting a turf war with some of the very people you want to be working closer with in clinical practice? Promotions and Member SupportAAMT will promote the Certification and Trade Marked Qualifications widely to consumers, regulators and the medical profession. Success of the scheme is in your hands. Wide adoption and promotion by AAMT members will play a vital role in building understanding and recognition for the higher Best Practice Standards and Quality Assurance ** Must be a huge war chest of $$ required to fund such an approach. And I am still not sure how Best practice standards and quality assurance will be better recognised by applying trademarks and copy write to an array of titles. What other options were considered to achieve these same outcomes? I am assuming a feasibility study of some sort was undertaken? Can the members be privy to what else was considered and why this is the ?best choice? when compared to the other options.WHAT REAL ADVANTAGE IS THERE WHEN EVERYONE CAN STILL PROMOTE AND PERFORM ANY MODALITY?It is in your hands. Wide adoption and promotion by AAMT members will play a vital role in building understanding and recognition for the higher Best Practice Standards and Quality Assurance.** So is this just a massive gamble? I have no doubt it is all well intentioned though.